When Disclosure uploaded their new single “White Noise” to their Soundcloud page on Monday night, the song clocked over 50,000 listens in under three hours; as of writing this less than 48 hours later, that figure sits at over 250,000, with nearly 700 positive comments from impressed fans. If everyone that has visited that page were to pre-order a physical copy of the single – out February 17 on PMR Records – the Lawrence brothers could singlehandedly keep HMV afloat for another few months. The track (below) features Aluna Francis, vocalist with that other hotly-tipped Brit duo AlunaGeorge, and whilst the hype surrounding both acts and their eagerly anticipated forthcoming debut albums has no doubt contributed to its instant, immense popularity, there’s no getting away from the cold hard facts: it’s a fantastic pop song with “club hit” written all over it and mainstream appeal in spades.
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